The evolutionary process of print and web design has long intrigued me. Within a few short years, a design style can become completely outdated. Then one day it suddenly resurfaces – recycled, a modern carry-over of the vaguely familiar.
I enjoy studying ads with all their suggestive and subtle (sometimes not) manipulations. There is not one person in all of mankind's history who hasn't fallen victim to the powerful intentions of visual communication.
My goal as a designer is to create this kind of impact.